Upscale - AI-powered engagement platform
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LEADERSHIP

Built by practitioners

Upscale's leadership team combines deep financial services experience with technology, personalisation and AI expertise.

Our perspective

The future of financial services will not be defined by technology alone.

It will be defined by how effectively organisations use technology to strengthen relationships, improve engagement and create more value for advisors and clients.

Upscale was built at the intersection of financial services expertise and modern technology to help firms navigate that future.

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Our founders

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Dominic Gamble

Co-founder & Chief Executive Officer

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Dominic brings over 25 years of experience across Wealth Management and financial technology.

From his early career as a Private Banker, he started his first business in 2011 which later became the largest lead generation platform for Wealth Management in Europe.

As he worked with financial institutions across multiple markets, he has recognised a growing and critical challenge: firms are producing more content than ever before, but client engagement in becoming increasingly difficult to capture. Providing easy-to-adopt technology solutions to solve these challenges is what drives his mission with Upscale.

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Ben Backx

Co-Founder & Chief Technology Officer

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Ben is a personalisation technology specialist with over 15 years experience designing digital experiences that improve how people discover, consume and engage with information.

Having worked in technology teams at large financial institutions American Express, Royal Bank of Scotland and Standard Chartered Bank, he moved into startup world in 2019, building a novel analysis engine from scratch, training a series of machine learning models that can process sensitive data exclusively on a user’s device without risking their privacy.

At Upscale he oversees the technology team, including product and delivery functions.

WE’RE INDUSTRY EXPERTS

Technology expertise meets industry understanding

Many technology providers understand software. Many financial institutions understand financial services. Upscale was founded to bridge the gap between the two. Our leadership team combines practical industry knowledge with hands-on technology expertise to help clients navigate change with confidence.

ADVISORY BOARD MEMBERS

Guided by industry experience

Financial services is evolving rapidly.

Advances in AI, changing client expectations and increasing demands on advisors are reshaping how organisations engage, communicate and grow.

To help ensure Upscale remains closely aligned with the needs of the industry, we work alongside experienced leaders from Wealth Management, Asset Management, financial technology and related sectors.

Our advisors provide strategic perspective, industry insight and practical guidance that help shape our platform, advisory services and long-term vision.

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Marlis Morin

Former Asset Manager Board Member

Independent Advisor

Marlis is a Former Executive Committee member of Partners Group with over 30 years in Asset Management, She is an active advisor to growth-stage financial sector companies.

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Peter Flavel

Former Private Bank CEO

Schroders Wealth Management

Peter has over 35 years of industry experience and is the former CEO of Coutts in UK, Global CEO Standard Chartered Private Bank and CEO of JP Morgan Wealth Management Asia Pacific.

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Lars Godzik

Entrepreneur

5i Ventures 

Lars is Founding Partner of 5i Ventures in Singapore, and former CEO of digital transformation and AI consultancy Ginkgo Management Consulting (now part of Eraneos).

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STRATEGIC PARTNERS

Supported by
a trusted ecosystem

Building meaningful innovation requires more than technology alone. Upscale works alongside a carefully selected group of strategic partners who contribute expertise, perspective and support across different stages of our growth journey. From enterprise innovation and AI adoption to company development and market expansion, these relationships help strengthen our ability to deliver practical, scalable solutions for financial institutions.

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Accenture Ventures

Accenture Ventures is a corporate venture capital arm of Accenture that prefers to invest in growth-stage firms that create innovative enterprise technologies using an open innovation approach.

Upscale is a proud member of Accenture's Project Spotlight, an immersive engagement and investment program launched by Accenture Ventures. Beyond capital funding, it helps emerging companies scale faster by co-innovating at Accenture's innovation hubs and adapting solutions for the enterprise market.

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5iVentures

5i Ventures is an early-stage venture capital firm that partners with ambitious technology companies across Southeast Asia.

As an investor and strategic partner, 5i Ventures provides Upscale with valuable guidance on growth strategy, market expansion and company development, while connecting the business to a broader network of founders, investors and industry leaders across the region.

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